As an independent partnership of organisations, we work together to take a collaborative approach to the challenges of an ageing society and promote opportunities and contribution by older people themselves. These resources have been developed by members either in partnership or are considered good practice by Alliance members.
Negative portrayals of older people are commonplace: the media is largely preoccupied with the assumed cost of ageing, reinforcing a view that older people are dead weight in society - non-productive beneficiaries of state largesse; at the same time, however, they are perceived as well off, and in the eyes of some social commentators responsible for both the housing crisis and youth unemployment. Like any group outside the social mainstream, older people are routinely stereotyped and are the subject of many false assumptions and untruths.
Many thanks to those of you who have contributed your time and effort to help inform discussions of the Alliance’s future. We have conducted a research project. It explores the Alliance’s value and suggests three priority areas to consider when moving forward: (1) finding a sustainable funding model, (2) reviewing the working groups, and (3) increasing members’ involvement. The analysis builds on existing AAA material and general members’ surveys from 2012 and 2014. In addition, semi-structured interviews and an online survey were conducted with Secretariat and Alliance members. Attached is link to the summary of the findings and the SWOT analysis. http://ageactionalliance.org/wordpress/wp-content/uploads/2016/06/Snapshot-Analysis-of-the-Age-Action-Alliance-Summary.pdf. The full report is available on request.