Get Everybody Active Every Day

Public Health England (PHE) has published, Everybody Active, Every Day, a framework for national and local action to address the national physical inactivity epidemic, responsible for 1 in 6 deaths and costing the country an estimated £7.4 billion a year.

To facilitate cross-sector collaboration, PHE has co-produced the framework with over 1,000 national and local leaders in physical activity and is calling for action from providers and commissioners in: health, social care, transportation, planning, education, sport and leisure, culture, the voluntary and community sector, as well as public and private employers.

To make active lifestyles a reality for all, the framework’s four areas for action will:

  •  Change the social ‘norm’ to make physical activity the expectation
  •  Develop expertise and leadership within professionals and volunteers
  •  Create environments to support active lives
  •  Identify and up-scale successful programmes nationwide

Physical inactivity is killing us

  • Decreasing activity since 1960s – Over 20% less now, estimated 35%↓ by 2030?
  • Responsible for 1 in 6 UK deaths (equal to smoking)
  • International studies show more inactive than comparative countries (e.g. three times as inactive as Dutch, twice the Germans, 50% more inactive than USA)
  • Inequalities across all equality groups plus socioeconomics
  • Estimated £7.4 billion annual cost to country (health and non-health costs

We know the answer: make ‘everybody active every day’

  • Up to 40% of many long-term conditions could be prevented by getting people active
  • We can learn from countries that have address issues, e.g.:
    • Persistence over time
    • Collaboration across sectors and levels.


  • Finland was world leader in CHD deaths until:
    • National programme since the 1980s focusing on grassroots & key groups
    • Increases in physical activity seen across all age groups

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