Public Health England (PHE) has published, Everybody Active, Every Day, a framework for national and local action to address the national physical inactivity epidemic, responsible for 1 in 6 deaths and costing the country an estimated £7.4 billion a year.
To facilitate cross-sector collaboration, PHE has co-produced the framework with over 1,000 national and local leaders in physical activity and is calling for action from providers and commissioners in: health, social care, transportation, planning, education, sport and leisure, culture, the voluntary and community sector, as well as public and private employers.
To make active lifestyles a reality for all, the framework’s four areas for action will:
- Change the social ‘norm’ to make physical activity the expectation
- Develop expertise and leadership within professionals and volunteers
- Create environments to support active lives
- Identify and up-scale successful programmes nationwide
Physical inactivity is killing us
- Decreasing activity since 1960s – Over 20% less now, estimated 35%↓ by 2030?
- Responsible for 1 in 6 UK deaths (equal to smoking)
- International studies show more inactive than comparative countries (e.g. three times as inactive as Dutch, twice the Germans, 50% more inactive than USA)
- Inequalities across all equality groups plus socioeconomics
- Estimated £7.4 billion annual cost to country (health and non-health costs
We know the answer: make ‘everybody active every day’
- Up to 40% of many long-term conditions could be prevented by getting people active
- We can learn from countries that have address issues, e.g.:
- Persistence over time
- Collaboration across sectors and levels.
- Finland was world leader in CHD deaths until:
- National programme since the 1980s focusing on grassroots & key groups
- Increases in physical activity seen across all age groups